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October 2020
Westin New York Times Square,
New York, NY

Supercharge the Power of Data Science and Analytics to Deliver Business Impact

Details for MADS East 2020 Coming Soon....

Your consumers are thinking and moving fast. So is NYC.

This two day event brings together leaders in marketing analytics and data science from some of the fastest moving companies. Together, you’ll supercharge the marketing function and share best practices for leveraging data, the greatest enabler for delivering business impact.

As consumers demand more personalized communications, experiences and products, internal stakeholders require better predictive intelligence to make informed decisions. A disciplined approach to analytics and data science is the silver bullet to unlocking opportunity and driving significant growth.

What is MADS?

Session Formats

Case Studies - Real-world business cases demonstrating how industry leaders are successfully creating and implementing best-in-class approaches to optimize data to strategically achieve business goals.

Roundtable Discussions - These informal idea exchange sessions provide a great outlet for you to network, discuss hot topics, trends or challenges with your conference peers.  Discover what others are doing with data and the role it plays within their organization.

Core Topics
  • Driving Customer Growth with Analytics 
  • Creating a Data-Driven Culture 
  • Marketing Mix Measurement 
  • Maximizing Business Impact
  • Trends, Tools & Techniques
Who Should Attend MADS?

Professionals in:

  • Analytics
  • Data Science
  • Marketing
  • Research & Development
  • Consumer Insights
  • Marketing Intelligence
  • Operations

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