Andres OrtaSenior Director, Marketing Analytics - The Americas at Marriott International
Andres Orta is currently the Senior Director of Marketing Analytics for The Americas at Marriott International. He leads the newly formed continent analytics practice supporting Brand, Marketing, and Digital leadership with performance measurement, analysis, and strategic media recommendations.
He brings over 15 years of global experience across North America, South East Asia, and Latin America. Andres previously led Starwood’s North America Revenue Management Strategy and Analytics team, providing strategic direction from data-driven analytics. Prior to this, Andres held leadership property positions at W Bangkok, Le Meridien Angkor and New York’s Essex House, where he led efforts related to revenue management and marketing; originally from Mexico, Andres began his career in hospitality as an intern at the W Mexico City.
Andres holds a Bachelor of Science in Hospitality Management from Cornell University, where his research focus was on Strategic Marketing and Hotel Development.