Igor LevinSenior Director. Global Lead - Analytics for Precision Marketing and Data Science at Johnson & Johnson
Igor Levin is a Senior Director of Performance Marketing Analytics at Johnson & Johnson Consumer Companies. He leads a global analytics team focused on improving Customer Life Time Value and increasing the ROI on Marketing Investments by personalizing consumer experiences. The team is building and activating connected infrastructure, data strategy, people-centric analytics, closed loop measurement, media optimization and business activation processes. Igor has extensive experience in media measurement and optimization, marketing and sales analytics, data science and systems.