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July 28 - 30, 2020
Virtual Event,


Supercharge the Power of Data Science and Analytics to Deliver Business Impact

Over the course of three days, discover the infinite possibilities that emerge when data science, marketing analytics, insights, and marketing executives break down silos and work together to drive bottom line impact across an organization.

MADS is now a 100% Virtual Conference

Connect with the most innovative data and marketing analytics leaders along with forward-thinking solution providers.

Our Content focuses on three core principles: Best practices for ensuring synergy between data science and analytics; hacks to ensure a data-driven mindset is embedded into your organizational culture, and proven strategies for enhancing the value of impact in the overall organization.

Don't Miss out on this leading-edge content that you cannot find anywhere else.

On your cell, desktop or tablet. MADS Virtual is bringing the best of the best directly to you.

What is MADS Virtual?

What is Included?
  • 25+ Cutting-Edge Sessions - Learn Proven Strategies for Enhancing the Value of Data and Analytics
  • Keynotes to Inspire You - Hear from Industry Giants Like Avinash Kaushik
  • 35 Expert Speakers - Learn From Those At The Forefront Of Data & Analytics Strategy 
  • Virtual Networking and Matchmaking - Meet with your fellow Attendees, Solution Providers, and Speakers on our Virtual Platform
  • Live, Interactive Round Tables - Get Real-Time Answers and Solutions
  • Exhibitors at Your Fingertips - Find Solutions To Your Challenges
  • On-Demand Sessions - Can't Make The Whole Event? Get Selected Sessions When You Need Them On-Demand

Core Topics
  • B2B MARKETING & ANALYTICS: B2B marketing and analytics is a whole different ballgame than B2C. Understand the distinction. Get the leg up you need.
  • ANALYTICS: From Web analytics to predictive, making informed business decisions is key to gaining insights and achieving a meaningful path forward.
  • BUILDING TEAMS & SOURCING TALENT: Finding the right skillset in a candidate while keeping current employees' skillsets fresh is essential to building, scaling and strategizing teams. Learn the fundamentals needed for raising your dream team.
  • MARTECH: Capture best practices and see successful MarTech stacks that increase ROI and smartly use marketing dollars.
  • ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING: Witness cutting-edge, real-world examples of AI and ML and see how they can enhance your business’ bottom line.

  • LIFECYCLE MARKETING: A consumer's journey from a prospect to converting to becoming an advocate is an intricate process. Master all you need to know and elevate your customer’s lifetime value. 
Who Should Attend MADS?

Professionals in:

  • Analytics
  • Data Science
  • Marketing
  • Research & Development
  • Consumer Insights
  • Marketing Intelligence
  • Operations

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