Fall 2021
San Diego, CA
MADS West 2021 Details to be Announced Soon!
Supercharge the Power of Data Science and Analytics to Deliver Business Impact
Data has become the greatest enabler in business today
Every business recognizes that customer data is critical to growth. But it’s not enough to just collect and analyze data. Winning organizations are those that seamlessly embed data, analytics, & insights into the fabric of the organizations’ decision-making process.
All sessions and speakers at MADS: Marketing Analytics & Data Science focus on three core principles: Best practices for ensuring synergy between data science and analytics; hacks to ensure a data-driven mindset is embedded into your organizational culture, and proven strategies for enhancing the value of impact in the overall organization.
Data Science and Analytics Leaders Converge
What is MADS West?
Session Formats
Session Formats
Collaborative Workshops - These 90-Minute interactive immersive learning sessions designed for executives and practitioners who want to immediately put the information presented at the conference into practice. In these sessions, attendees will join forces with their peers to brainstorm solutions and learn strategies to navigate the cross-industry challenges that abound in the Marketing Analytics & Data Science space.
Case Studies - Real-world business cases demonstrating how industry leaders are successfully creating and implementing best-in-class approaches to optimize data to strategically achieve business goals
Roundtable Discussions - These informal idea exchange sessions provide a great outlet for you to network, discuss hot topics, trends or challenges with your conference peers. Discover what others are doing with data and the role it plays within their organization.
Core Topics
Core Topics
- ANALYTICS: From Web analytics to predictive, making informed business decisions is key to gaining insights and achieving a meaningful path forward.
- MARTECH: Capture best practices and see successful MarTech stacks that increase ROI and smartly use marketing dollars.
ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING: Witness cutting-edge, real-world examples of AI and ML and see how they can enhance your business’ bottom line.
BEST PRACTICES: To get the most out of your analytics and data science it's all about the right data, tools and techniques.
- LIFECYCLE MARKETING and CUSTOMER JOURNEY: A consumer's journey from a prospect to converting to becoming an advocate is an intricate process. Master all you need to know and elevate your customer’s lifetime value.
Who Should Attend MADS?
Who Should Attend MADS?
Professionals in:
- Analytics
- Data Science
- Marketing
- Research & Development
- Consumer Insights
- Marketing Intelligence
- Operations
