Cherry LinMarketing Analytics Director at Grove Collaborative
Cherry Lin began her data life in traditional retailers, COACH and Free People. Her DTC adventure started from Casper back in 2015. Now she’s the head of marketing analytics at Grove Collaborative, where her team partners closely with marketing team on acquisition, retention and web optimization, solving problems like attribution, budget allocation and LTV.
She recently had a baby girl. After work, you may find her busy taking photos of her baby.