This site is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Cherry Lin
Marketing Analytics Director at Grove Collaborative


Cherry Lin began her data life in traditional retailers, COACH and Free People. Her DTC adventure started from Casper back in 2015. Now she’s the head of marketing analytics at Grove Collaborative, where her team partners closely with marketing team on acquisition, retention and web optimization, solving problems like attribution, budget allocation and LTV.

She recently had a baby girl. After work, you may find her busy taking photos of her baby.

Agenda Sessions

  • Roundtables


Speakers at this event