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Chris Whitely
Sr. Director, Applied Analytics, Enterprise Business Intelligence at Comcast/Freewheel

Profile

Christopher Whitely leads data science and research efforts at Comcast/Freewheel, working on deep-dive viewership modeling efforts and enabling data-driven advertising campaigns. Previously, as part of Comcast EBI, he led applied analysis projects and developed business intelligence tools to identify drivers of content performance and enhance networks’ programming/promotional strategies. Chris also directed cross-platform research efforts at the Weather Channel and ad sales research at the national cable networks of NBCU. He holds an MBA from the University of Michigan Ross School of Business and a BA from Middlebury College.

Agenda Sessions

  • Roundtables

    10:00am
  • Promise and Pitfalls of Using Big Data Sets for Marketing Effectiveness and Customer Segmentation

    11:30am