Douglas PestanaManager of Data Science at Life Extension
Profile
Douglas Pestana is Manager of Data Science at Life Extension where he applies data science, machine learning, and AI to build CA$H-producing product recommenders, predictive models for marketing campaigns, segmentation models for 360 customer personalization, and AI bots for business metric monitoring. His focus is on monetizing data science products, not just producing sexy visualizations and juicy insights. In the past, Douglas has pioneered several data science initiatives at Fortune 500 and Fortune 1000 companies, including Caesars Entertainment (NASDAQ: CZR), PetSmart, and Watsco (NYSE: WSO). He holds a BA in Mathematics.
Agenda Sessions
“Supplement” Your Lifecycle Marketing with Machine Learning
, 2:50pmView Session