Maria AbrarData Scientist at Trulioo
Maria is a data scientist and analytics expert with 11 years’ experience in creating insights and customer journey using predictive and prescriptive models. In the past 10 years, Maria has built and trained a data science team, provide data science consultancies in Pakistan, Ukraine, Bangladesh, Russia and Canadian markets and developed revenue methodologies for marketing campaigns.
She has worked closely with marketeers and assist them in utilizing the output of data science in ATL and BTL campaigns, future roadmaps and business strategies in the biggest mobile network operator of Pakistan. Maria has extensive experience in building customer prediction models, creating social network maps, developing product recommendation engines and in depth behavioral and psychographic segmentation. Her technology and commercial background mix, helps in bridging the gap between marketeers and data scientist.
She is currently working as a Senior Data Analyst and Data scientist in Vancouver, creating analytical solutions for Trulioo, leveraging a wealth of available data to make actionable recommendations about customers.