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Neil Hoyne
Chief Measurement Evangelist at Google

Profile

Acclaimed globally for explorations in the field of customer analytics, Neil’s work is seen in his international roles as lecturer and keynote speaker, inventor of dozens of patents and appointment as a Senior Fellow at the Wharton School of the University of Pennsylvania. Yet, it’s as Google’s Chief Measurement Evangelist where he’s challenged the limits of traditional measurement even further; pioneering strategies into marketing attribution, customer lifetime value, dynamic pricing and content personalization that have contributed to countless new product innovations and over $2B in revenue growth. Neil holds a Bachelor's degree in Management Science from Purdue University and an MBA from UCLA's Anderson School of Management.

Agenda Sessions

  • Web Analytics: The Good, The Bad and The Ugly

    4:30pm