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Raunak Kumar
Marketing Analytics Team Lead at Atlassian


Raunak is a team lead on the Atlassian marketing analytics team. Being an early member of the team, he has led many of the foundational analytics models used to track the customer journey at Atlassian. In his role, he helps drive growth Atlassian IT solutions business by leveraging customer segments and partnering with Product Marketing teams to optimize end to end funnel experience of new and existing customers. Prior to Atlassian, Raunak worked as a senior data analyst at Avaya Client Services analyzing customer support data and enabling data-informed decisions to help optimize the support business.

Agenda Sessions

  • Roundtables

  • How to Create Actionable B2B Customer Segments Using First-Party Data Analytics in a Post GDPR World