Samantha Lee

Director of Customer Insight at Bombas

Sam is a self-proclaimed insights detective with experience in helping brands understand their customers and uncover new opportunities. She thrives in organizing, uncovering patterns, problem-solving and people watching. With 10 years of creative agency and brand experience, she is currently leading and growing the customer insights and strategy team at Bombas - an NYC-based comfort-focused apparel brand with a mission to help those in need.