This site is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Samantha Lee
Director of Customer Insight at Bombas


Sam is a self-proclaimed insights detective with experience in helping brands understand their customers and uncover new opportunities. She thrives in organizing, uncovering patterns, problem-solving and people watching. With 10 years of creative agency and brand experience, she is currently leading and growing the customer insights and strategy team at Bombas - an NYC-based comfort-focused apparel brand with a mission to help those in need.

Agenda Sessions

  • Balancing Art & Science: Shaping Holistic Customer Strategies