Tom DoughertyMarketing Analytics Director at Life Extension
Tom has worked in the data and analytics industry for the last 25 years, and was part of the database marketing era in the 90’s where he developed machine learning models to identify customers most likely to purchase and created segmentation/personas for targeting using the postal service, e-mail and telemarketing.
His career started at The Miami Herald Media Company, which built his foundation in data and analytics before moving into banking where he oversaw the analytics and competitive research team. Tom then worked for Nielsen in New York, which gave him an agency perspective. His clients were in the financial industry with PNC bank being the largest. After Nielsen, Tom took a role in the insurance industry overseeing the analytics team then transitioned to Life Extension where he is the Director of Marketing Analytics, driving growth through data insights and machine learning models.
Tom enjoys rolling up his sleeves, digging in looking at numbers and finding solutions to the organizations challenges. Outside of Life Extension, he sits on a Digital Marketing board serving as their president and provides education and networking to digital marketing professionals within South Florida.