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Marketing Analytics & Data Science
November 14-16, 2022
JW Marriott San Antonio Hill CountrySan Antonio, TX

November 14-16, 2022
JW Marriott San Antonio Hill Country,
San Antonio, TX


The Marketing Analytics & Data Science (MADS) conference is back for our annual reunion, and this year is all about making connections.

Join us at MADS 2022 to reconnect with industry leaders for networking and idea sharing, connect cross-functional teams to improve efficiency, connect data across siloes, connect with solutions partners to drive growth, and connect the end user to a personalized data experience.

Health & Safety Update

Your wellbeing is our #1 priority! MADS is committed to creating an event experience where you can safely and effectively conduct business. Please be sure to read our Health, Safety & Security Plan to see what we are doing to keep you safe.

What is MADS?

Event Highlights

  • Powerful case studies that showcase HOW data science and marketing analytics can work together to impact your company’s bottom line.
  • Access to speakers from Meta, Rue Gilt Group, IBM, Starz and more!
  • Keynote presentations from industry leaders! 

Core Tracks

  • Building a Data Driven & Informed Culture – Building the right data science team, achieving organizational buy-in and producing informed, data-based decisions are just a few of the common hurdles in a data-driven world. Learn pitfalls, techniques and available tools to becoming a data powerhouse.
  • Future Trends in Marketing Analytics and Data Science – What was learned from the pandemic? How did the customer win? Harness best practices, lessons learned and a future-forward outlook on marketing and data science.
  • The Customer Journey – A customer's journey from a prospect to converting to becoming an advocate is an intricate process. Master all you need to know and elevate your customer’s lifetime value.
  • Impact Obsessed – Streamline your marketing efforts and budget while showcasing a proven track record for revenue growth. Now is the time to up the ante on ROI and efficiency.

Who Should Attend MADS?

Professionals in:

  • Analytics
  • Data Science
  • Marketing
  • Research & Development
  • Consumer Insights
  • Marketing Intelligence
  • Operations

Data has become the greatest enabler in business today

Every business recognizes that customer data is critical to growth. But it’s not enough to just collect and analyze data. Winning organizations are those that seamlessly embed data, analytics, & insights into the fabric of the organizations’ decision-making process.

All sessions and speakers at MADS: Marketing Analytics & Data Science focus on three core principles: Best practices for ensuring synergy between data science and analytics; hacks to ensure a data-driven mindset is embedded into your organizational culture, and proven strategies for enhancing the value of impact in the overall organization.