October 25-26, 2021
Eau Palm Beach Resort & Spa,
Manalapan, FL
Marketing Analytics and Data Science: A Powerhouse Partnership
Discover the infinite possibilities when marketing analytics and data science align to form a revenue-driving powerhouse. Over the course of two days of LIVE, COVID-safe instruction, you will breakdown silos, find solutions and leave ready to impact your company’s bottom line.
Avinash is Back - Live and In Person
Join Avinash Kaushik this October for his Keynote: Analytics on the Bleeding Edge
Most analytics happens after all the money has been spent, and then it often lacks a strategic impact. It does not have to be this way. We have access to an incredible wealth of permission-based data, invaluable tools, and intelligent algorithms. The challenge is imagination.
In his forward-thinking keynote, Avinash will share what it takes to dramatically re-imagine the influence data can have, before, during, and after you spend money, to deliver a competitive advantage via Marketing. He will help you translate his "smart clusters" framework in a way in which you can activate data's value, faster & smarter.
Keynote: Dr. Poppy Crum, Chief Scientist, Dolby Laboratories
Optimizing the Customer Experience with AI
In this talk, Poppy Crum looks at the customer experience from a neuroscience lens and shares how companies are using AI, machine learning, and other emerging technologies to provide higher levels of customer service and more personalized experiences. From how we use technology to better interact with customers to incorporating personalized data to enhance the human experience, she’ll dive into the ways the technologies of today and the innovations of tomorrow can optimize user experiences to be more custom and meaningful.
Data has become the greatest enabler in business today
Every business recognizes that customer data is critical to growth. But it’s not enough to just collect and analyze data. Winning organizations are those that seamlessly embed data, analytics, & insights into the fabric of the organizations’ decision-making process.
All sessions and speakers at MADS: Marketing Analytics & Data Science focus on three core principles: Best practices for ensuring synergy between data science and analytics; hacks to ensure a data-driven mindset is embedded into your organizational culture, and proven strategies for enhancing the value of impact in the overall organization.
Data Science and Analytics Leaders Converge
What is MADS?
Session Formats
Session Formats
Collaborative Workshops - These 60-Minute interactive immersive learning sessions designed for executives and practitioners who want to immediately put the information presented at the conference into practice. In these sessions, attendees will join forces with their peers to brainstorm solutions and learn strategies to navigate the cross-industry challenges that abound in the Marketing Analytics & Data Science space.
Case Studies - Real-world business cases demonstrating how industry leaders are successfully creating and implementing best-in-class approaches to optimize data to strategically achieve business goals
Ask the Experts - These informal one-on-one sessions provide a great outlet for you to network, discuss hot topics, trends or challenges with experts in the space.
Core Tracks
Core Tracks
- Building a Data Driven & Informed Culture – Building the right data science team, achieving organizational buy-in and producing informed, data-based decisions are just a few of the common hurdles in a data-driven world. Learn pitfalls, techniques and available tools to becoming a data powerhouse.
- Future Trends in Marketing Analytics and Data Science – What was learned from the pandemic? How did the customer win? Harness best practices, lessons learned and a future-forward outlook on marketing and data science.
- The Customer Journey – A customer's journey from a prospect to converting to becoming an advocate is an intricate process. Master all you need to know and elevate your customer’s lifetime value.
- Impact Obsessed – Streamline your marketing efforts and budget while showcasing a proven track record for revenue growth. Now is the time to up the ante on ROI and efficiency.
Who Should Attend MADS?
Who Should Attend MADS?
Professionals in:
- Analytics
- Data Science
- Marketing
- Research & Development
- Consumer Insights
- Marketing Intelligence
- Operations