This site is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

October 25-26, 2021
Eau Palm Beach Resort & Spa,
Manalapan, FL

Marketing Analytics and Data Science: A Powerhouse Partnership

Discover the infinite possibilities when marketing analytics and data science align to form a revenue-driving powerhouse. Over the course of two days of LIVE, COVID-safe instruction, you will breakdown silos, find solutions and leave ready to impact your company’s bottom line.

Avinash is Back - Live and In Person

Join Avinash Kaushik this October for his Keynote: Analytics on the Bleeding Edge

Most analytics happens after all the money has been spent, and then it often lacks a strategic impact. It does not have to be this way. We have access to an incredible wealth of permission-based data, invaluable tools, and intelligent algorithms. The challenge is imagination.

In his forward-thinking keynote, Avinash will share what it takes to dramatically re-imagine the influence data can have, before, during, and after you spend money, to deliver a competitive advantage via Marketing. He will help you translate his "smart clusters" framework in a way in which you can activate data's value, faster & smarter.

Data has become the greatest enabler in business today

Every business recognizes that customer data is critical to growth. But it’s not enough to just collect and analyze data. Winning organizations are those that seamlessly embed data, analytics, & insights into the fabric of the organizations’ decision-making process.

All sessions and speakers at MADS: Marketing Analytics & Data Science focus on three core principles: Best practices for ensuring synergy between data science and analytics; hacks to ensure a data-driven mindset is embedded into your organizational culture, and proven strategies for enhancing the value of impact in the overall organization.

What is MADS?

Session Formats
Session Formats

Collaborative Workshops - These 90-Minute interactive immersive learning sessions designed for executives and practitioners who want to immediately put the information presented at the conference into practice. In these sessions, attendees will join forces with their peers to brainstorm solutions and learn strategies to navigate the cross-industry challenges that abound in the Marketing Analytics & Data Science space.

Case Studies - Real-world business cases demonstrating how industry leaders are successfully creating and implementing best-in-class approaches to optimize data to strategically achieve business goals

Roundtable Discussions - These informal idea exchange sessions provide a great outlet for you to network, discuss hot topics, trends or challenges with your conference peers. Discover what others are doing with data and the role it plays within their organization.

Core Topics
Core Topics
  • ANALYTICS: From Web analytics to predictive, making informed business decisions is key to gaining insights and achieving a meaningful path forward.
  • MARTECH: Capture best practices and see successful MarTech stacks that increase ROI and smartly use marketing dollars.
  • ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING: Witness cutting-edge, real-world examples of AI and ML and see how they can enhance your business’ bottom line.

  • BEST PRACTICES: To get the most out of your analytics and data science it's all about the right data, tools and techniques.

  • LIFECYCLE MARKETING and CUSTOMER JOURNEY: A consumer's journey from a prospect to converting to becoming an advocate is an intricate process. Master all you need to know and elevate your customer’s lifetime value. 
Who Should Attend MADS?
Who Should Attend MADS?

Professionals in:

  • Analytics
  • Data Science
  • Marketing
  • Research & Development
  • Consumer Insights
  • Marketing Intelligence
  • Operations