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Marketing Analytics & Data Science


The Marketing Analytics & Data Science (MADS) conference is back.

Thank you to all the marketing analytics and data science leaders who joined us last November at MADS 2022. We are currently underway with planning for MADS 2023. Check back soon for updates.

What is MADS?

Event Highlights

  • Powerful case studies that showcase HOW data science and marketing analytics can work together to impact your company’s bottom line.
  • Access to speakers from Meta, Rue Gilt Group, IBM, Starz and more!
  • Keynote presentations from industry leaders! 

Who Should Attend MADS?

Professionals in:

  • Analytics
  • Data Science
  • Marketing
  • Research & Development
  • Consumer Insights
  • Marketing Intelligence
  • Operations

Data has become the greatest enabler in business today

Every business recognizes that customer data is critical to growth. But it’s not enough to just collect and analyze data. Winning organizations are those that seamlessly embed data, analytics, & insights into the fabric of the organizations’ decision-making process.

All sessions and speakers at MADS: Marketing Analytics & Data Science focus on three core principles: Best practices for ensuring synergy between data science and analytics; hacks to ensure a data-driven mindset is embedded into your organizational culture, and proven strategies for enhancing the value of impact in the overall organization.