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December 2019 NYC & April 2020 San Francisco

MADS: Supercharge the Power of Data Science and Analytics to Deliver Business Impact

Explore both MADS East and West below

Data has become the greatest enabler in business today.

Whether at MADS East or West, you’ll gain real-world perspectives on how to pull out trends and insights and apply technology and methods that effectively help solve business problems and create profitable solutions.

Experience our Collaborative Roundtables, Interactive Workshops, Real-World Case Studies and Visionary Keynote Sessions to help you deliver faster and actionable data.

What is MADS?

Session Formats

Collaborative Workshops - These 90-Minute interactive immersive learning sessions designed for executives and practitioners who want to immediately put the information presented at the conference into practice. In these sessions attendees will join forces with their peers to brainstorm solutions and learn strategies to navigate the cross-industry challenges that abound in the Marketing Analytics & Data Science space.

Case Studies - Real-world business cases demonstrating how industry leaders are successfully creating and implementing best-in-class approaches to optimize data to strategically achieve business goals

Roundtable Discussions - These informal idea exchange sessions provide a great outlet for you to network, discuss hot topics, trends or challenges with your conference peers.  Discover what others are doing with data and the role it plays within their organization.

Core Topics
  • Building the team, the culture and the infrastructure
  • When Machine Learning & Marketing Converge
  • Driving Revenue & Customer Value with Data
  • Marketing Attribution & Measurement
  • Data, Privacy & Governance
  • Trends, Tools & Techniques
Who Should Attend MADS?

Professionals in:

  • Analytics
  • Data Science
  • Marketing
  • Research & Development
  • Consumer Insights
  • Marketing Intelligence
  • Operations

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