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October 25-26, 2021
Eau Palm Beach Resort & SpaPalm Beach, FL

Health & Safety at Marketing Analytics and Data Science

Marketing Analytics and Data Science will be organized in accordance with Informa’s AllSecure health and safety standards. As the world’s leading events’ organizer, Informa has developed a detailed set of enhanced measures to provide the highest levels of hygiene and safety at its events, providing everyone with reassurance and confidence they are participating in a safe and controlled environment.

Placing your safety at the heart of our events - When you join our event, you can expect to see that health and safety is a priority, and that a range of measures are in place to ensure everyone involved is able to enjoy a safe, hygienic, productive and high-quality organized event experience.

Informa AllSecure

All Informa events will be run according to official government and local authority guidance in the first instance, as well as any venue or location-specific regulations. In addition, all Informa events will follow the ten Informa AllSecure priority commitments. Wherever applicable and possible, our events will also apply the fuller range of standards and guidelines described in the  Informa AllSecure guidebook.

In addition, our current plan is to require all participants and support staff to provide proof of full vaccination or negative PCR test within 72 hours of arriving at the event.  We are finalizing the details of how this will work and will share them as soon as possible. And we may, on guidance of local authority, relax this requirement as the event opening approaches. Our #1 goal is to keep our team and our community safe.  We appreciate your support.

Cleaning and Hygiene

Here are measures we will take to facilitate the highest levels of cleanliness and hygiene:

Enhanced Cleaning

Marketing Analytics and Data Science will undertake enhanced, deep cleaning before, during and after our events, working with venue partners to ensure the highest standards of hygiene and cleanliness. This includes continuous sanitization throughout the course of an event, with a focus on high-touch areas such as door handles, restrooms and food and beverage areas.

Personal Hygiene

Marketing Analytics and Data Science will provide additional hand sanitizing stations throughout the event space, encouraging all participants to regularly wash and disinfect their hands.

Physical Distancing

We will manage physical distancing through the following processes:

Non-Contact Registration

Through increased use of technology, Marketing Analytics and Data Science aims to minimize lines and entry transactions. Visitors are encouraged to register online before the show enabling barcode scanning for contactless entry. Registration counters will have a partition between visitors and registration staff.

Crowd Density Standards (CDS)

Marketing Analytics and Data Science will maintain a density of participants. This will be managed through one or more control measures such as pre-show communications to participants, as well on-site signage and floor markings.

Physical Distancing

Marketing Analytics and Data Science is following a 3-foot radial distance / 6 feet of physical distance per person. There will be one-way entrances and exits into session rooms. Lounges, table rounds, seating areas will be arranged to ensure social distancing.  Elevators and Restrooms will have capacity controls.

Detect and Protect

Measures are in place for both protection and early detection:

Personal Protective Equipment (PPE)

All attendees and staff will be required to wear a face mask upon entry to Marketing Analytics and Data Science. Masks will be available on-site if a guest does not have their own.

First Aid

Marketing Analytics and Data Science will have access to a qualified first aid responder for any immediate medical needs or medically related questions.

Stay Safe at Marketing Analytics and Data Science

Our vendors are taking all precautions and providing added tips on designing a Safe and Successful Event.

The Eau Palm Beach Resort & Spa has taken sensible precautions onsite such as:

  • Deployed additional hand sanitizer stations in high trafficked areas throughout the venue.
  • Installation of additional hygiene advisory signage throughout the venue.
  • Increased frequency of cleaning and disinfecting commonly touched areas by use of electrostatic sprayers.
  • Employing face coverings and social distancing measures onsite, in support of public health recommendations

Acknowledging that the current public health landscape is a fluid situation, visit regularly updated public health resources for general information on stopping the spread of COVID-19.

Centers for Disease Control

Florida Dept. of Public Health

What Attendees Need to Know:

Ensure you read through our Attendee Health & Safety Checklist to prepare for a safe & successful event and reach out with any questions:

While specific detailed measures being taken for our event are still being planned, 

Click here to view recent webinar by Gary Schuman, Head of Safety, Security & Resilience, and learn more about Informa’s All Secure standards and how this has been rolled out at recent Informa events.


If you have further questions or concerns, contact us at

Health, safety and security guidelines as of May 4, 2021. Marketing Analytics and Data Science will continually update with relevant health and safety standards to ensure you receive the most update to date measures and information for a safe, secure and organized event.