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November 15-17, 2021
Omni NashvilleNashville, TN

Mario Vinasco
Director of Analytics at Credit Sesame

Profile

Mario Vinasco has over 15 years of progressive experience in data driven analytics with emphasis in machine learning and data science programming creatively applied to eCommerce, advertising, customer acquisition/retention and marketing investment. Mario specializes in developing and applying leading edge business analytics to complex business problems using big data and predictive modeling platforms. Mario holds a Masters in engineering economics from Stanford University and currently works as Director of Analytics and Data Science at Credit Sesame a disruptive FinTech company in the San Francisco Bay Area, responsible for customer management, retention and prediction. Until recently, Mario worked for Uber Technologies applying data science to marketing investment optimization, advanced segmentation of customers by propensity to act, churn, open email and the set up sophisticated experiments to test and validate hypothesis. At Facebook in the marketing analytics group he was responsible for improving the effectiveness of Facebook’s own consumer-facing campaigns. Key projects included ad-effectiveness measurement of Facebook’s brand marketing activities, and product campaigns for key product priorities using advanced experimentation techniques. Prior roles included VP of business intelligence in digital textbook startup, people analytics manager at Google and eCommerce Sr manager at Symantec.

Agenda Sessions

  • The Intuition Behind Machine Learning in Marketing

    9:15am