Alight Analytics is dedicated to helping marketers build trust in the value of marketing. With one, end-to-end platform, marketers can measure, optimize and predict marketing performance and ROI. A comprehensive library of marketing dashboards clearly communicates the influence marketing campaigns have on business outcomes like leads, sales and customer acquisition.
Alight has pioneered the Marketing Analytics-as-a-Service model, which combines a best-in-class platform with support and services from a team of data experts, enabling you to generate scalable, sustainable marketing performance insights. Our Marketing Analytics Maturity Curve™, provides a step-by-step framework for continuous analytics improvement.
Headquartered in Kansas City, MO, Alight is a six-time Inc. 5000 honoree, making it one of America’s fastest-growing private companies. Learn more at alightanalytics.com.