This site is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Marketing Analytics & Data Science
November 14-16, 2022
JW Marriott San Antonio Hill CountrySan Antonio, TX

Napkyn Analytics


Napkyn Analytics is a digital analytics consulting and engineering company with more than a decade of experience helping organizations implement and leverage high quality data to make superior business decisions.  A respected leader in enterprise analytics among retail, eCommerce, financial, automotive, utilities, publisher, and lead generation companies, Napkyn is Trusted by Fortune 1000 companies across North America to deliver world-class data management and enablement solutions to data-driven enterprise marketing and technology leaders.

Since 2009 Napkyn Analytics has been on a mission to empower the data-driven marketing organization. Leading brands that have integrated data into how they operate have relied on Napkyn’s strategy, technology and advisory services to continuously design, develop & unlock the value of  their Marketing First Party Data Asset used to outperform their competitors as measured by customer acquisition, retention, lifetime value, and return on advertising.

Napkyn ensures their customers receive unbiased guidance by adhering to  a policy of “Purity of Data & Analysis”. This  policy has been in place since the company’s inception and simply states that ‘Napkyn will not financially benefit from the sale of advertising or any other services that rely on data to determine their value and budget’.  This laser focus has created a team that is unrivalled for the depth and breadth of knowledge and experience in data enablement, data quality, advanced analytics strategy and implementation best practices. Napkyn combines this with exceptional  follow-on client support, and by providing services across Data Tech Implementation & Engineering, Data Quality, Data Analysis and Data Activation as a Google Marketing Platform and Google Cloud Partner.

Napkyn has appeared on Canada’s Profit 500 list three times and most recently was recognized by the Financial Times and Statista  as one of  “The America’s Fastest-Growing Companies 2021."

We're bringing you

  • The 4’s of Data for Executives: Create, Connect, Control, Commercialize