Colleen Fahey RushExecutive Vice President of Insights & Audience Science and Chief Research Officer at Viacom Media Networks
Colleen Fahey Rush is Executive Vice President of Insights & Audience Science and Chief Research Officer at Viacom Media Networks. Colleen oversees all consumer insights and data analytics for Viacom’s leading portfolio of global entertainment brands and businesses, including MTV, Nickelodeon, Comedy Central, Paramount Network, VH1, BET, Pluto TV, Awesomeness and VidCon.
Colleen leads research and insights across content, marketing, brand strategy, trend forecasting, digital and social to inform decision making, drive strategy and super serve audiences in today’s evolving media landscape. Under her guidance and leadership, she built Viacom’s corporate consumer insights practice dedicated to new technologies and emerging consumer behaviors to inform key stakeholders. She continues to play an instrumental role in the industry advocating for the improvement of linear, digital and multiplatform media measurement and analytics in order to manage and aggregate data across all of Viacom’s media and digital properties.
Colleen most recently served as Executive Vice President and Chief Research Officer of Viacom Media Networks. Her previous roles also include Executive Vice President of Strategic Insights & Research and Senior Vice President, Research & Insights for VH1, CMT and Logo.
Colleen is on the Board of Trustees at the Advertising Research Foundation (ARF) and sits on the Advisory Board for Cornell University’s Department of Communication. She holds a U.S. Patent in Systems and Methods for Delivering Online Advertisements.
She earned a Bachelor of Science from Cornell University and has an M.B.A. from New York University’s Stern School of Business.