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Theresa Pepe
Vice President, Global Insights & Analytics at Warner Bros.

Profile

Theresa Pepe, Vice President, Global Insights & Analytics at Warner Brothers, is responsible for the sales research initiatives that focus on cross-platform strategies, putting together research that blends the social media landscape with viewing habits to help better target consumers. Theresa is spearheading the efforts to provide specific working information that clearly positions and differentiates Warner Brothers content from others, while analyzing options for metrics and the issues shaping audience measurement.

Agenda Sessions

  • Creating Great Content Experiences to Keep Viewers Coming Back for More

    3:15pm