Invoke is a technology enabled market research company. We enable business and marketing leaders to make key decisions in real time using data-driven, live research events. Our patented technology is used to test scripted/unscripted episodes, theatricals, trailers, ads, and new product concepts in 60-90 minute live sessions. Networks, studios, streaming services, and global consumer brands use Invoke to move their initiatives forward with confidence and consensus.

The unique value Invoke brings to its clients is the ability to probe deeply and find causation. We identify the root drivers of consumer preference and behavior. This is the magic of qualitative research. And Invoke does this in real time, at a large, quantitative scale. We call it Big Qual.