Maximizing the ROI of Market Research

Browsing through the B2B International Marketing Blog I came across their new white paper Maximizing the ROI of Market Research. The white paper goes over how to maximize ROI of market research, by demonstrating:

the role of market research in business decision-making
how to measure the ROI of market research
which types of research will generate the greatest ROI

This is an informative piece; take a couple of minutes to read here.