Data and analytics have become increasingly important in the current media landscape, as companies look to integrate more science into the rapidly evolving industry. With business leaders compelled to make more data-driven decisions, the demand for intuitive and visually engaging tools is on the rise. The team at Viacom is at the helm of advanced analytics solutions through the creation of their self-service data science applications that focus on delivering data through sophisticated visualizations. In this session, we will provide a demo of the data science products we built that are in use by over 400 employees worldwide. We will speak to how advanced visualization is a critical component of data story-telling, and explain how our tools are helping to inform all aspects of business from planning, targeting, and marketing to distribution of content and beyond.