Alex von KroghVP, Global Insights at Whip Media
Alex von Krogh is a media industry consumer insights expert who has helped shape data innovation strategies for some of the world’s largest entertainment organizations. At Whip Media, he leads the television and film research and data team. The company's extensive insights into how consumers watch and engage with programming help clients understand which TV and movie titles are resonating with viewers and develop strategic marketing, distribution, and licensing strategies. Prior to joining Whip, Alex spent ten years at Nielsen, most recently serving as Director of Business Development for the Non-Traditional Group in Nielsen’s Watch organization. During his tenure, he managed Nielsen's relationship with companies focused on talent, branded integration, licensing, and marketing to help integrate Nielsen data into their core businesses. Before Nielsen, Alex held leadership positions at Telephia, taking the company from a startup to an established company positioned as the industry standard in mobile measurement. Telephia was acquired by Nielsen in 2007. A Stanford University alum, he currently resides in Los Angeles.