Alex von KroghVice President of Sales, TVLytics at TV Time
Alex von Krogh serves as Vice President of Sales, TVLytics, for TV Time, the world’s largest tracking platform for TV and movies. Fueled by the first-party data of 12 million global users, TV Time’s TVLytics service provides insights about how consumers watch and engage with content. This enables media companies, talent agencies, advertisers and others in the content ecosystem to make data-driven decisions around marketing, licensing and distribution, and content acquisition and development.
Prior to joining TV Time, Alex spent 10 years at Nielsen, most recently serving as Director of Business Development for the Non-Traditional Group in Nielsen’s Watch organization. During his tenure, he managed Nielsen's relationship with companies focused on talent, branded integration, licensing, and marketing to help integrate Nielsen data into their core businesses.
Before Nielsen, Alex held leadership positions at Telephia, taking the company from a startup to an established company positioned as the industry standard in mobile measurement. Telephia was acquired by Nielsen in 2007.
A Stanford University alum, he currently resides in Los Angeles.