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Media Insights & Engagement Conference
February 3-5, 2025
The Scott Resort & SpaScottsdale, AZ

Alexander Cammy
Manager, Insights & Cultural Intelligence at Paramount


Alexander Cammy Alexander Cammy is a seasoned cultural investigator with a dedication to authentic storytelling. He uses a powerful combination of culture-forward quant and qual research to uncover insights that help brands connect with their audiences on a deeper level.

As Manager of Insights & Cultural Intelligence at Paramount Alex is committed to creating human first, thought-provoking insights. Throughout his tenure at Paramount Alex’s work has touched nearly every iconic brand from Yellowstone to SpongeBob SquarePants to RuPaul’s Drag Race.

Alex also consults for GLAAD, the world’s largest LGBTQ media advocacy organization in support of their mission to accelerate acceptance of the LGBTQ community while ensuring fair, accurate, and inclusive representation. Additionally, Alex is an honored member of The Advertising Research Foundation Creative Council, whose goals include enhancing understanding of how research and data can be used to increase the power of advertising.

Alex is a frequent national mainstage presenter and has shared his insights with the US Department of Defense and the US Food and Drug Administration. Alex holds a degree in Television Media Studies from Ithaca College, along with the title, membership, and distinction of Park Scholar.

Agenda Sessions

  • The Rise of Alpha