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Media Insights & Engagement Conference


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January 23-25, 2024
Loews Coral GablesMiami, FL

Allison McDuffee
Head of Insights and Measurement at Twitch


Allison McDuffee is Head of Insights & Measurement at Twitch Ads. Allison and her team are responsible for supporting global narratives to raise the profile of Twitch amongst the advertising industry and identifying actionable insights for customers about the highly engaged Twitch community. In addition, they develop and launch industry gold-standard and custom measurement solutions to showcase the performance of customers’ campaign objectives. Allison joined Twitch Ads in 2020 to develop Twitch's best-in-class, data-fueled research capabilities to support Amazon Ads.

Agenda Sessions

  • The Anatomy of Hype: Engaging Fandoms Today