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Media Insights & Engagement Conference
February 3-5, 2025
The Scott Resort & SpaScottsdale, AZ

Andrea Marker
CEO & Founder at Artisanal Consulting


Raised on a steady diet of The Simpsons, Super Nintendo, and Sondheim, Andrea has a one-of-a-kind background that’s rooted in understanding people and the entertainment business: she’s been a researcher, product manager, multicultural marketer, Comic Con sponsor, and celebrity interviewer. Andrea founded the boutique qual and quant consumer insights firm Artisanal Consulting in 2021, which is dedicated to helping clients in the entertainment and tech industries understand and leverage emerging consumer trends.

Previously, Andrea was an executive at Ipsos, MarketCast, and PSB Insights, where she oversaw film, gaming, TV, and tech research divisions. She has also led consumer insights, product development, and marketing initiatives client-side at Hulu, DIRECTV, and AT&T.

Agenda Sessions

  • It's in the Game: How Video Games are Changing Generational Media Habits