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Colleen Fahey Rush
Executive Vice President, Chief Research Officer at ViacomCBS


Colleen Fahey Rush is Executive Vice President and Chief Research Officer at ViacomCBS. Rush oversees the research, insights and analytics functions across legacy Viacom brands and is responsible for the corporate research function including data collection and analysis across the ViacomCBS business portfolio to support strategic priorities.

Rush leads research and insights across content, marketing, brand strategy, trend forecasting, digital and social to inform decision making, drive strategy and super serve audiences in today’s evolving media landscape. Under her guidance and leadership, she built Viacom’s corporate consumer insights practice dedicated to new technologies and emerging consumer behaviors to inform key stakeholders. She continues to play an instrumental role in the industry advocating for the improvement of linear, digital and multiplatform media measurement and analytics in order to manage and aggregate data across all of Viacom’s media and digital properties.

Rush’s previous roles include EVP of Strategic Insights & Research and SVP, Research & Insights for VH1, CMT and Logo. Prior to joining Viacom, Rush held various roles at Telemundo, J. Walter Thompson and CBS.

Rush is on the Board of Trustees at the Advertising Research Foundation (ARF) and sits on the Advisory Board for Cornell University’s Department of Communication. She holds a U.S. Patent in Systems and Methods for Delivering Online Advertisements.

She earned a Bachelor of Science from Cornell University and has an M.B.A. from New York University’s Stern School of Business.

Agenda Sessions

  • Looking Forward with GenZ, the Digital Natives