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Dani Paz
Vice President, Content Insights and Strategy Activation, Media Development at Ipsos


Dani Paz is the newest member of the Media Development Team. She joins us as Vice President, Content Strategy Insights and Activation. In this role, Dani will be responsible for working with Andrea to optimize both our content offer and go-to-market strategy, and to provide content specific strategy and insights across Media Development.

Dani graduated from University of California, Los Angeles with a Bachelor of History and went on to get her Masters in Arts in Critical Studies and Film at University of Southern California. Most recently she worked as a VP, Marketing Research & Strategy, at Universal Pictures where she had oversight for all consumer-insights related-research for 60+ marketing campaigns, engaged partners at YouTube and Facebook for a year of beta testing to improve efficacy of how online marketing content is measured, and excelled at transforming complex data into compelling stories presented to non-researchers, including c-suite executives, key business stakeholders and peers

Dani also worked at MarketCast and Leiberman Research Worldwide.

Agenda Sessions

  • Is Context the New “King”? A Plan for Winning the Content War.