David IudicaDirector, Vertical & Scaled Research at Meta
Profile
In his role as Global Vertical and Media Insights Director, David Iudica provides support to sales and marketing executives spanning the globe. He is responsible for consumer insight initiatives designed to help Meta create more meaningful connections between its advertising partners and its consumers. Prior to joining Meta, David held leadership positions at Turner, Yahoo, MTV Networks, and Major League Baseball. David’s work has also been shared in events like Ad Week and on TV including on the Today Show. He graduated from St. John’s University with a B.A. in Psychology.
David is the Director of Global Vertical and Scaled Insights at Meta, where he leads a global research and insights team who aim at arming our advertisers around the world with a strong understanding of shifting consumer behavior across verticals and media trends.
David has spoken at several major industry events including: Advertising Week, Chicago Ad Federation, and Razorfish Tech Summit among many others. David has also been interviewed by numerous media outlets including Forbes, Inc, and Ad Age.
Agenda Sessions
Micro-shifts that occurred during the pandemic that may persist moving forward
12:00pmView Session