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Don Micallef
Vice President of Research for Cable Networks at Investigation Discovery, American Heroes Channel and Destination America


Don Micallef is the vice president of research for cable networks Investigation Discovery, American Heroes Channel and Destination America. In this role, Don develops and directs all network research efforts, utilizing primary research, Nielsen ratings data, and other consumer databases to develop programming, scheduling, and marketing strategies in collaboration with other members of the senior management team.

Previously, Don was the VP of programming for Discovery Digital Media, where he aligned long and short form programming plans between Discovery’s U.S. networks and the Digital Media team’s platforms. Prior to Discovery, Don served as director of scheduling, planning and acquisition for Verizon Entertainment, executive director of programming and new media at Lifetime Television, VP of program development for Aaron Spelling Entertainment and VP of research and development for Universal Studios.

Agenda Sessions

  • Research for People Who Failed Math: How to Successfully Partner with Creatives