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Elise Rochefort
Director, Content Insights at Bell Media


Elise Rochefort is Director of Content Insights at Bell Media, Canada’s largest media company.

Her coverage includes CTV, Canada’s most watched television network, over 30 cable television stations (both English and French), including TSN and Discovery, and over 80 radio stations. Through data mining and research, she advises the Programming, Marketing, and Communications leaders at Bell Media about viewing trends and supports scheduling decisions. She is a member of the Television Research Committee at Canada’s television and radio measurement provider, Numeris.

Prior to joining Bell Media, Elise led the Analytics function at Precima, a consulting firm. In her role there, she advised retail and consumer packaged goods companies on how to market to consumers by leveraging item-level purchase data.

Agenda Sessions

  • Uncovering Viewer Need States Satisfied by Video