Flora Kelly

Vice President of Brand Strategy & Content Insights at ESPN

In her role as Vice President of Brand Strategy & Content Insights, Flora is charged with overseeing all of ESPN and ESPN+ Brand and Content research.

Since starting at ESPN 13 years ago, Flora and her team have led a variety of projects on Sports Fan Segmentation, Youth, College Sports and Audience Expansion. Her team’s work at ESPN has garnered four ARF Ogilvy Awards for Excellence in Advertising Research. She is a highly followed source of sports and media trends via @ESPNFlora on Twitter.

Flora holds a B.A. in Mass Media from Hofstra University and M.S. in Social Research from Hunter College.