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Flora Kelly
Senior Director, Strategic & Brand Insights at ESPN

Profile

In her role as Senior Director of Strategic & Brand Insights Flora is charged with overseeing all research in support of Marketing, Media and Corporate Strategy.

Since starting at ESPN 12 years ago Flora and her team have led a variety of projects on Sports Fan Segmentation, Youth, College Sports and Audience Expansion. Her work on ESPN’s College Football Playoff Campaign “Who’s In” was awarded the ARF Ogilvy Award for Excellence in Advertising Research.

Prior to working at ESPN, Flora developed her research expertise at market research firms like SRBI and Radius working with clients across several industries such as media, package goods and government.

Flora holds a B.A. in Mass Media from Hofstra University and M.S. in Social Research from Hunter College.

Agenda Sessions

  • Keeping Score in Marketing: Measuring the Contribution of Promotion to TV Ratings

    1:45pm
  • Gen Z & How They Fan

    2:30pm