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The Media Insights & Engagement Conference

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January 30 - February 1, 2023
La Costa Resort & SpaSan Diego, CA

George Carey
Founder and CEO at The Family Room

Profile

George Carey is a leading expert on the emotional drivers of human and consumer decision making. At the heart of his work is a 14-year study on the core hopes, fears, anxieties, and dreams we are most focused on today, and how they are shifting in response to their cultural surroundings. Conducted annually among 30,000 kids, teens, adults and parents across fourteen countries, this research provides a never before seen perspective on how the core values that define us as people and govern all of our choices are being impacted by the tsunami of political, economic, and social change around us.

A former TEDx speaker and founder of a leading strategic research consultancy, George and his company advise Fortune 50 corporations, global media and entertainment producers, governments, and a range of non-profits on ways of engaging with their target audiences through the power of emotion. George has spoken at dozens of industry conferences, appeared on many news programs and publications, and worked with kids, adults, and families in every corner of the world.

Agenda Sessions

  • Gen Alpha’s Multicultural Melding: Why creating more inclusive Gen Alpha content will be easier in a post-pandemic world

    11:10am