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Media Insights & Engagement Conference
February 3-5, 2025
The Scott Resort & SpaScottsdale, AZ

Holly Leff-Pressman
Chief Client Engagement Officer at Screen Engine/ASI


Holly Leff-Pressman is Chief Client Engagement Officer for Screen Engine ASI, based in Los Angeles – with teams based internationally. She is at the forefront of leading the company’s client service teams and works with all clients across avenues of the business. She has been integral to expanding the business and solidifying new logos for our family of companies during her 5 years at the company. Fresh from law school in 1989, she was a litigation associate at an entertainment law firm before joining Viewer’s Choice Television in 1992. While with Viewer’s Choice, she initiated, negotiated and oversaw licensing and distribution of original and event pay-per-view and video-on-demand programming. In 1995, she joined NBCUniversal as Senior Vice President for World Wide Pay Per View and Video On Demand. Following a nine year stint with NBCU, she signed on with The Nielsen Co. as executive VP for content solutions and media research. She has been at the forefront of industry developments in on-demand viewership as well as the measurement of data and research of that viewership. She was the recipient of a CTAM “TAMI” Award in 2017 and has devoted her time and talents to CTAM’s Marketing, Digital and Research Committees. A Cable TV Pioneer, she is currently on the committee for the Media & Insights Conference and served as the conference’s inaugural co-chair.

A working mother and cancer survivor, Holly exemplifies the power of being a determined self-starter. That drive combined with her dedication to push women to leadership positions. Throughout her career Holly has and continues to mentor within her peer group and able support other C-Suite Executives in the industry. Her dedication to promoting women in business is evident by the pay parity initiatives, training programs and promotion opportunities she has created during her career journey.

Agenda Sessions

  • Panel: Content Strategies in a Deeply Disrupted Media Landscape