Jen HandleySVP and General Manager, Social Analytics at MarketCast
Jen Handley leads technology and innovation initiatives surrounding social analytics at MarketCast. She uses what she learns about the needs of clients and their industries to create new products and solutions that help them get ahead. She manages development and data science efforts and is passionate about creating a positive culture and fostering employee growth.
Jen started the media and analytics division of an ad agency. She’s self-taught in emerging digital solutions, which is necessary as marketing changes rapidly. She’s passionate about finding the most creative way to reach an audience with the most relevant message possible.