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The Media Insights & Engagement Conference


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January 30 - February 1, 2023
La Costa Resort & SpaSan Diego, CA

Karen Pfeifer
Data Strategy, Product Operations and Marketing Leader at Disney Streaming


Karen Pfeifer is a Streaming data product strategy, operations, and marketing leader at Disney Streaming, D.A.T.A. In this role, she oversees Data Portfolio Strategy and Launch for the DataTech & Product organization, leveraging platforms, analytic tools, services, and product frameworks to transform data, capabilities, features, and processes into trusted, accessible, and insightful assets.

Ms. Pfeifer has previously held data product leadership roles as Director of Data Product at Hulu and at MVPDs such as Comcast and DIRECTV/ATT for platform, verticals, digital and linear viewing, audience measurement, analytics and vendor partner relationships. She holds a B.A. from UCLA, and a M.S. in Analytics and Data Science from St. Joseph’s University.

Agenda Sessions

  • What is a D.A.T.A. Product?