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Larry Allen
Vice President, Ad Product Strategy at Ignite, WarnerMedia Ad Sales


Larry Allen is vice president of ad product strategy for Ignite within WarnerMedia Ad Sales, overseeing a team working on product strategies, including product prioritization and framework as well as process management. His work is focused on development of next generation ad capabilities, notably around audience-based advanced TV solutions.

Larry has extensive experience in digital media, marketing and business strategy across a variety of disciplines. Previously senior vice president of business development for Xaxis, he oversaw media investment in North America and the Xaxis Marketplace globally. Prior to joining 24/7 Media, which merged with Xaxis in 2014, he held several senior management positions at cutting-edge digital media companies such as AOL, Viewpoint, Unicast, Yieldex, Real Media and TACODA.

Larry also ran his own consulting business, where he advised many major media companies such as The New York Times, Meredith, 33Across and Business Insider. He is a frequent contributor to a number of trade publications, blogs and industry conferences.

Agenda Sessions

  • Advanced TV and Beyond -- The Tried and True, Made Shiny and New!