Lauren ZweiflerSVP Insights & Research at NBCUniversal
Lauren Zweifler is SVP Insights & Research at NBCUniversal, She oversees various areas of thought leadership that include consumer engagement to brands & media and Multicultural Inclusion. Additionally, she collaborates with various sales business units on initiatives that provide continuous insights to clients to support brand brief building and media investments.
Prior to NBCU, she worked at Screenvision Cinema Advertising where she established the company’s marketing research department to develop key revenue driving insights. Preceding her role at Screenvision, Lauren played a pivotal role at AMC Networks by steering the company’s transition from a single-based revenue stream to dual. She had also worked at Discovery and Turner.
Lauren attended The University of Wisconsin-Madison, where she received a Bachelor of Arts in Communication Arts. She also holds a Master of Business Administration from Fordham University’s Graduate School of Business.
Lauren has spoken at numerous industry events, including the Horowitz Multi-Cultural Conference, Media Insights & Engagement Conference and the ARF Audience Measurement Conference. She is also active with various industry organization from ANA AIMM, SeeHer, ARF and more.