Lisa Dracolakis

Executive Director, Consumer Insights at Disney Channels Worldwide

Lisa Dracolakis is Executive Director of Consumer Insights for Disney Channels Worldwide, managing brand and content research, which includes pilot and series research, as well as broader strategic research projects. She and her team are responsible for projects that impact key business decisions across creative series development, strategy, marketing, franchise, and digital. Lisa began her research career in ratings analytics, having previously worked at Viacom and Discovery Networks. Lisa obtained her M.B.A. from the University of Southern California.  She received her undergraduate degree from UCLA, graduating with a B.A. in Communication Studies and a Minor in English Literature.