This site is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Lisa Dracolakis
Executive Director, Consumer Insights at Disney Channels Worldwide

Profile

Lisa Dracolakis is Executive Director of Consumer Insights for Disney Channels Worldwide, managing brand and content research, which includes pilot and series research, as well as broader strategic research projects. She and her team are responsible for projects that impact key business decisions across creative series development, strategy, marketing, franchise, and digital. Lisa began her research career in ratings analytics, having previously worked at Viacom and Discovery Networks. Lisa obtained her M.B.A. from the University of Southern California.  She received her undergraduate degree from UCLA, graduating with a B.A. in Communication Studies and a Minor in English Literature.

Agenda Sessions

  • LOL 101: The Art & Science of Getting a Laugh

    1:45pm
  • Inviting America’s Youth to the Party!

    1:30pm