Lisa HeimannEVP Analytics Insights and Measurement at NBCUniversal
Lisa Heimann is EVP, Analytics Insights & Measurement at NBCU and the chair of the NBCU Research Council. She leads the group targeting investment in new measurement approaches and analytic tools, with the aim of developing unified cross-platform measurement to improve monetization and program insights across NBCU' In addition, her group provides enterprise-wide research resource coordination and unified practices across the portfolio. She previously served as SVP, Multiplatform Research, NBC Entertainment.
Before NBCU, Lisa had a long tenure at Disney/ ABC working in several research capacities, including responsibility for measurement strategy, forecasting and reporting of ABC content across all platforms as well as measuring emerging platforms. She also oversaw ABC ad sales research and ABC local research. Prior to coming to ABC, she held research positions at CBS syndication and Blair Television. She graduated summa cum laude from Syracuse University's Newhouse School of Public Communications and resides in California.