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Mark Loughney
Vice President, Ad Sales Research and Insights at WarnerMedia

Profile

Mark is the Vice President, Ad Sales Research and Insights at WarnerMedia. He has broad and deep experience conducting strategic research on the value of TV and digital media as platforms for advertising, the development and marketing of television programming, as well as the branding and strategic positioning of TV networks, and the effects of new technology on the media industry. Prior to joining WarnerMedia, Mark held positions at ABC, Nielsen and VH1.

Agenda Sessions

  • The New Family Dynamic: Four Cultural Trends that are Upending the Way Families Consume Content and Advertising

    1:30pm