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The Media Insights & Engagement Conference

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May 23-25, 2022
Grand Hyatt NashvilleNashville, TN

Mike Durange
Senior Consultant at Hub Entertainment Research

Profile

Mike is a Senior Consultant to Hub Entertainment Research, bringing over 30 years of market research

experience to the team. Mike spent the 15+ years working for HBO, where his most recent leadership

role was SVP of Research for HBO Max/HBO. During his tenure there, he worked on all aspects of the

business, regularly partnering with other areas of WarnerMedia/Time Warner. Mike played a pivotal

role in moving HBO to the digital space, leading design, development and pricing research efforts

for HBO GO, HBO NOW and HBO Max.


Prior to his time at HBO, Mike was a Research Director at AT&T for many years, supporting all of the various

consumer businesses, with new technology and design/usability a particular focus. His career started with

10 years on the research supplier side as both a project manager and leader of data & analysis teams.

Agenda Sessions

  • Battle Royale: Fighting for hearts, minds, and disposable time

    2:50pm