Natasha HritzukHead of Consumer Research at WarnerMedia
Natasha Hritzuk is Vice President, Global Consumer Insights, HBO Max, responsible for
delivering research that deepens understanding of the HBO Max consumer experience. Along
with her team, she works to optimize marketing, content, and product strategy to support the
acquisition and retention of high-value consumers. She recently launched HBO Max Insiders, a
members-only online community of subscribers who participate in surveys and other activities
led by her team to gain deeper consumer insights to inform business strategy.
Prior to joining the HBO Max team, Natasha served as the Vice President of Consumer Insights
for Turner where she led the Future of Advertising initiative including heading up AdLab, an
industry consortium tasked with building digital advertising experiences optimized for both
consumers and marketers. She also provided a roadmap for a consumer-centric data
acquisition strategy to support the development of the WarnerMedia Consumer Privacy Center.
Before WarnerMedia, Natasha served as Microsoft’s Global Consumer Insights Lead of
Advertising and Consumer Monetization where she delivered foundational research to inform
business strategy and new digital products. She launched the group’s thought leadership
program, which led to her co-authoring a Wylie published book, “Multi Screen Marketing: The
seven things you need to know to reach your customers across TVs, computers, tablets, and
mobile phones.” Prior to her role at Microsoft, Natasha worked for General Mills UK & Ireland
and was responsible for the end-to-end brand experience across five product categories. During
this time, she won three International Champion Awards for delivering research excellence.
Natasha has also served as the Branding and Communications Director for WirthlinWorldwide.
Natasha holds a doctorate in political psychology and political behavior from Columbia
University and bachelor’s and master’s degrees from the University of Calgary