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November 15-16, 2021
Omni NashvilleNashville, TN

Peter Leimbach
Senior Vice President, Ad Sales Research at FOX Sports


Peter Leimbach is Senior Vice President of Sales Research, FOX Sports, joining the company in November of 2012. He and his team provide the FOX Sports Ad Sales team research that offers strategic insight into sports fans’ television viewing habits and consumer behavior for key properties including NFL, College Football/Basketball, MLB, NASCAR, and Soccer. With over 30 years’ experience in television, his previous roles include 16 years leading the Sales Research efforts at ESPN.

Peter holds a B.A. in Broadcast/Mass Communication from SUNY Oswego, where his claim to fame was sharing a nightly news hosting position with current Monday Night Football play-by-play announcer Steve Levy.

Agenda Sessions

  • Panel Discussion: Engaging with & Keeping Sports Viewers