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Richard Cedrone
Assoc. Director, Strategic & Brand Insights at ESPN


Ricky Cedrone is an Associate Director of Strategic & Brand Insights for ESPN.  He supports ESPN’s marketing department with research to inform strategy, media planning, marketing effectiveness, and creative development.  Prior to his seven years with ESPN Research & Insights, Ricky worked at Kantar Millward Brown in Boston.  Ricky graduated from Dartmouth College in 2007, followed by a Master’s of Engineering Management from Dartmouth in 2009.

Agenda Sessions

  • Keeping Score in Marketing: Measuring the Contribution of Promotion to TV Ratings