Richard CedroneAssoc. Director, Strategic & Brand Insights at ESPN
Profile
Ricky Cedrone is an Associate Director of Strategic & Brand Insights for ESPN. He supports ESPN’s marketing department with research to inform strategy, media planning, marketing effectiveness, and creative development. Prior to his seven years with ESPN Research & Insights, Ricky worked at Kantar Millward Brown in Boston. Ricky graduated from Dartmouth College in 2007, followed by a Master’s of Engineering Management from Dartmouth in 2009.
Agenda Sessions
Keeping Score in Marketing: Measuring the Contribution of Promotion to TV Ratings
, 1:45pmView Session