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Rob McLoughlin
VP, Consumer Insights at PopSugar


As Vice President of Consumer Insights at PopSugar, Rob McLoughlin led all research, data, and analytics efforts for POPSUGAR, including managing POPSUGAR Insights, a proprietary research platform dedicated to helping marketers understand female consumer attitudes and behaviors, and TrendRank, a proprietary predictive marketing analytics platform. Rob has authored hundreds of original research studies on consumer digital behavior and was responsible for creating and curating all of the content that appears on POPSUGAR Insights. Prior to joining POPSUGAR, Rob led the consumer insights teams for SpinMedia, AOL, and DoubleClick.

Agenda Sessions

  • Brand Renaissance: The Science and Art of Modern Brand Measurement