This site is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

BEGINS IN:

  • 00
    DAYS
  • 00
    HRS
  • 00
    MINS
  • 00
    SECS
November 15-16, 2021
Omni NashvilleNashville, TN

Tom Ziangas
SVP, Revenue & Strategic Research at Crown Media Family Networks

Profile

Tom Ziangas is senior vice president, revenue & strategic research at Crown Media Family Networks. Ziangas is based in New York and reports to executive vice president, consumer insights, strategy & analytics, Robin Thomas.

Ziangas develops long- and short-term research strategies and delivers data-driven insights that drive the company’s revenue objectives and growth initiatives. His oversight includes analyzing and utilizing emerging qualitative and quantitative research methods to effectively communicate Crown Media’s ratings and growth stories. Additionally, he plays a pivotal role in informing monetization strategies and setting industry standards, including attribution methods, ad effectiveness studies, cross-platform measurement, and outcome-based guarantees.

Previously, Ziangas was senior vice president of research & insights for AMC Networks Inc. (AMCN). During his time at AMCN, he was responsible for spearheading strategy for future growth across all content platforms, developing market and brand positioning, establishing each network effectively in the national marketplace for ad sales/sponsorship and distribution, building robust programming, digital and scheduling strategies.

Prior to joining AMCN, Ziangas held ascending roles at Nielsen Media Research during his 19-year tenure. His last role at Nielsen was senior vice president of Nielsen Expanded Media Services. A research industry veteran, Tom also worked at The Family Channel (now Freeform), in which he served as director, advertising sales research business development.

Ziangas earned his Bachelor of Science degree in marketing from St. John’s University in New York. He is a member of the Advertising Research Foundation(ARF), Media Ratings Council (MRC), Cable & Telecommunications Association for Marketing (CTAM), Nielsen Senior Research Council (SRC), Coalition for Innovative Media Measurement (CIMM), Video Advertising Bureau (VAB)and Advanced Targets Standards Group ATSG).

Agenda Sessions

  • Panel Discussion: Media Research & Measurement Not in the Physical World

    10:25am