Audience Theory is a global brand and content strategy firm. We help clients build stronger brands and content experiences by uncovering the connection between culture, consumer, storytelling, and brand. Our ability to spot and nurture connections drives our proprietary, custom research approaches and award-winning results: We bring to life what consumers can’t easily articulate about their entertainment choices. With more than two decades of expertise in the entertainment, media, and technology industries, our work drives insightful decision-making within companies to guide, unify and inspire teams forward.